Over the past few years, the role of the record label in backing the production and creation of an album has changed, and more and more artists are going their own way. As album sales diminish, it is becoming increasingly important for artists to earn more per sale, which isn’t usually possible with a label collecting the royalties and taking their lion’s share first.
Many acts have started raising money online through platforms like Kickstarter in an attempt to not only make a better living, but also so they can create what they want to create on their own terms. When it’s just you and your fans, anything is possible.
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